TikTok App Opened on i-phone

How TikTok Supports Creators & Makes It Easier To Collaborate

TikTok Wants to Make it Easier for Brands and Creators to Promote Content 

TikTok, the social media app that has taken the world by storm, is changing the game for content creators. Not only does it make it easy to create and share videos with your followers, but it also supports creators and advertisers in many ways.

TikTok’s latest update, Branded Mission, has made it easier than ever to give credit where credit is due and foster a culture of authenticity and credit between communities, brands, and creators. In this article, we’ll cover everything you need to know about this exciting new update and the ways in which TikTok supports creators and is fostering a “culture of credit.” 

Content Creator Shooting a Video with Studio Equipment set-up in Home

What Is The Branded Mission Update?

The Branded Mission update is all about providing an easier way for creators, duos, and groups to collaborate on branded content. Instead of having to work with agencies who charge outrageous fees to utilize their platform, TikTok is giving creators the ability to work with each other directly. This not only saves time and money but also allows for a more authentic and creative process.

So how does it work? To start, brands need to create a brief for a video they would like to see created that aligns with their company goals and vision. Then, eligible creators can submit their ideas for the video content. Brands will then be able to select their favorite submission, which is then boosted as sponsored ads. Ultimately, this process allows companies to increase engagement and brand visibility while still rewarding creators with traffic and cash.

Branded Mission is currently in beta testing and is only available to brands and marketers in a dozen markets worldwide. However, TikTok expects Branded Mission to become available to additional markets later this year, so stay tuned!

How Does The Branded Update Help TikTok Creators And Advertisers?

For creators, this increases opportunities to make money and work with marketers to create content for various brands. In fact, all accounts that have more than 1,000 followers in select locations are eligible to participate in a Branded Mission, making it accessible to a wide range of creators. Once they’ve participated in a campaign, creators can expect to see increased traffic, more followers, and a boost in earned income.

For advertisers, this is a cost-effective way to produce high-quality content. By working with creators who are already familiar with the app and have an engaged audience, brands can save on production costs and reach a wider audience. Plus, companies will have the ability to tell their brand story authentically and creatively.

TikTok Users Crave Creativity And Community From Advertisers

Did you know that 54% of Millenial TikTok users convince someone to buy a product they saw on the TikTok platform? It’s no secret that the top-performing brands have been utilizing content creators and the various TikTok niche communities such as #momtok or #sportstok to create content that truly stands out from their competitors. 

Gen Z and Millenials are most likely to buy content after seeing it on TikTok, are 1.9 times more likely to post about it on social media, and 1.8 times more likely to comment on the brand or 2.6 times more likely to DM them. With so many Gen Z and millennials making purchases from the app, brands miss out by not partnering with TikTok and content creators to get their products in front of this highly engaged audience.

Enter: The TikTok Pulse Advertising Program

The TikTok Pulse program is a solution that lets advertisers target their niche audience by choosing 1 of 12 categories to place their ads, using creators that align with their mission and values. Advertisements are placed in the top 4% of videos on TikTok, allowing companies to showcase their ads alongside top hashtags and trends. 

Since the top 4% of videos for the day are the most popular organic videos in the TikTok community, advertisers can feel confident knowing their ads are only appearing in the highest quality content that is also the most favored.

Animated image showing a branded tiktok video next to one of the top 4% videos on TikTok with a quote underneath saying "Imagine your brand can show up next to these moments."
Image Credit: TikTok

For example, in this TikTok, Aerie is promoting their summer brand using a sponsored post by a content creator showing off their summer looks. This video plays alongside top videos on the “For You” page, garnering hundreds of comments and almost 100k likes.

Advertisers And Creators Can Find Focus With TikTok’s New Insights Dashboard

Screenshot of the TikTok Insights Dashboard Showing Millennial and Gen Z stats

The Pulse program isn’t the only way that TikTok is helping content creators and advertisers succeed. TikTok has also released an Insights Dashboard, which is a research tool that allows creators and advertisers to see detailed information about their community, including insights on specific industries, holidays, events, and more to get specific insights about their target audience. Creators and brands are always looking for new ways to leverage popular topics, and TikTok Insights is a great way to ensure you’re on the right track with content creation.

This is a valuable tool as it allows anyone to see what type of content is resonating with their audience and further hone in on their niche. For example, if you’re in the food and beverage industry and check those boxes on the insights dashboard, you can see this industry is one of the top 3 categories for 4th of July shopping where TikTok played a role. Advertisers and creators can use this information to gear content towards Fourth of July BBQs, picnics, or recipes that can be made with specific food and beverage products.

Giving Credit To Creators With TikTok’s New Crediting Tools

Screenshot of the Steps for Giving Credit to a Video on TikTok
Image Credit: TikTok

Advertisers aren’t the only ones benefiting from TikTok’supdates. The app also released crediting tools that allow brands to give credit to the original source of the audio, video, or image they used in their post, spreading a “culture of credit” within the application.

This is a great way to avoid any copyright infringement issues and ensure that content creators get the credit they deserve. After all, without original content, there would be no TikTok. These tools help create a community of creators who can trust that their work will always be credited, and brands can avoid legal issues as well.

How SwayDM Supports Creators 

This is just the beginning for TikTok as they continue to support content creators and advertisers through new features, programs, and insights. As TikTok becomes more popular with brands and agencies, expect to see even more innovative ways to collaborate and produce content that resonates with users.

If you’re a creator looking for other ways to monetize your brand, you can always request an invite to join the SwayDM community. Our messaging platform can help you manage your social media messages while getting paid to respond to DMs – something you are likely doing for free already. But why do it for free when your followers can SwayDM you for a guaranteed reply, helping you get paid for your time and attention to messages? 👏

Katie Bradley

Katie is Head of Marketing at SwayDM, a paid messaging app. She has been published across a variety of digital media sources and tweets in her spare time (@ktbee21).

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